Lumenis Vision launched their new product portfolio at the AAO exhibition in Atlanta. 3Sixty was hired to rebrand the strategic business unit, develop new marketing collateral and coordinate the design, messaging and booth layout, all within a short deadline.

Project Details:

• Developing a new brand concept for Lumenis Vision under the corporate umbrella
• Creation of the messaging platform
• AAO project management
• Management of new product logo designs and visual concept processes
• Pre-planning a three day product photo shoot
• Art direction and management of the photo shoot in Salt Lake City
• Defining and implementing all new marketing collateral
• Managing all Marcom activities for AAO

The Work:



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Client Testimonial

“Working with Amanda and Spencer (co-founders of 3Sixty) is a real treat. Aside for the creative and out-of-the-box thinking, the two also maintain the highest level of professionalism & integrity from project’s onset to conclusion. Whether you are preparing a new brochure or preparing for a mega-tradeshow, Spencer's perfectionism and meticulous attention to details coupled with Amanda's creativity deliver results that you normally come to expect only from premium suppliers (with the benefit of competitively priced services). Therefore, I can unreservedly recommend both Amanda & Spencer and I am positive that 3Sixty will help you meet or exceed your marketing objectives.”

Kfir Azoulay
Global Marketing Director
Lumenis Vision

Read about 3Sixty's Branding Services

Read about 3Sixty's Product Marketing Services

Read about 3Sixty's Marcom Services