14 Marketing Tips

Core Business Advantage
Focus on your core business advantages when communicating a clear and consistent message to re-enforce your brand

80/20 Rule
In most cases it has been proven that 80% potential value can be achieved from just 20% effort. Invest your time wisely to truly determine where you place the 20% of your marketing effort in order to best maximize return on investment.

Support your Sales People
Build a strong and lasting relationship with your sales teams. Don’t presume to know what your sales team needs, listen to what they have to say, bounce ideas of them and then develop the marketing tools that will truly support their needs.

New Markets
Think about targeting new market segments, regions and countries. Today you can’t afford to miss any opportunity that will generate new revenue streams.

Competitors
How can you wipe out your competition? Know how to differentiate yourself from them and make others aware of those differentiating factors.

Hold your Nerve
You don't have to discount prices in order to attract and keep customers. Try new tactics by offering value added customer service, loyalty schemes and more.

Strategy
Once defined your strategy is your bible. Don't get distracted by competitors and don’t get way sided by outside influences.

Customer Retention
Do you have a plan in place to retain your current customer base?

Test, Test, Test
Now is the time to get creative and decide what new marketing tactics will help you meet your goals?

Customer Research
How well do you know your customers? What new problems could you be solving for them?

One-on-One Communications
Consider how you talk to your customers? People like to buy from people and not companies.

Re-Invent

Website
Invest marketing spend in your website. Hands down this is the most effective way to target new customers.

Steal Market Share
What will it take for you to take custom from the competition, have you investigated all avenues?

Map out the Sales Process
Can your website shorten the sales process, possibly increasing revenue and profit?

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