Marketing Communications, more frequently known as Marcom, is about the way your company delivers its messaging to the market place. There are many forms of media used to relay this messaging such as advertising, Public Relations (PR), sales promotions, direct marketing, exhibitions, seminars, multimedia, the internet, webinars etc.

There appears to be a standard set of marketing tools that companies create such as brochures, datasheets, presentations, video clips, internet marketing and more. It is great that companies today understand the importance of the Marcom function and the need for effective marketing tools and activities in order to reach their target audience.

However, today’s market is extremely tough and it is getting much harder for many companies to get their marketing messages and campaigns recognized. This is less related to the size of the marketing budget and more to the idea behind how you can best get your message out there.Today more of the same is what people are used to seeing and receiving so your main challenge is to think out-of-the-box and bring something new to the table, something that will differentiate you from the competition. It is not always about what you want to say but what your customers want to hear, and the most creative way that you can get it out there.

There are a lot of companies, who are fairly nervous about trying something new; they are worried about rocking the boat and doing the unexpected in an expected industry. On the other hand there are companies who take things to the extreme and face the wrath of the media and the market. A good example of this is displayed in the recent Rafael video clip produced by Israel's leading developer of arms related technology, for Aero India 2009. 





The answer to good Marcom lies in smart, creative and ORIGINAL ideas. It means that you need to step out of your comfort zone, find the right balance between what you want to say, how you want to say it and how to get it out there. Don’t be afraid to re-define the boundaries between what is acceptable and what could be acceptable.

Dare to be different, it may just pay off!

Read about 3Sixty’s Marketing Communications Services