What is the definition of Marketing?

It sounds like a very basic question but there are so many views and opinions out there and a lot of them are only defined in the narrow context of advertising or selling. This is just a small part of the story when it comes to what marketing is all about. 

If you look at most of the definitions from marketing organizations around the world they are centered on identifying, anticipating and satisfying customer needs in a way that’s profitable.
The customer should be at the center of everything you do as a business and if you ignore this then you risk the success of your business. 

Marketing is the management practice of interpreting customer needs and wants, and then to match or exceed them by how you deliver the product or service. Marketing is about getting the right product or service to the client at the right price, at the right time and in the right place. Everything we consume, every store we visit, every media message we read, listen to or watch, every choice we make has been shaped by marketing in some way. 

In today’s markets, as the pressure from competition increases across the board, marketing skills have never been more valued. Marketing has played a direct role in many of the recent success stories across many different markets in both business to consumer (B2C) and Business to Business (B2B). Professional Marketing companies, such as 3Sixty, who develop and implement marketing strategy directly affects the bottom line of a company. Their skills attract and retain customers, build sales, and generate profit that when re-invested can grow a business beyond its expectations. 

Successful marketing depends on tackling a number of key issues – what are you going to produce, how much will you charge, how will you deliver it, and how will you tell potential customers about it? Traditionally these areas are called the 4P’s or the Marketing Mix - Product, Price, Place and Promotion. Other P’s have now been added, mainly for the service industries such as People, Process and Physical Evidence and are now commonly called the 7Ps of marketing. 

3Sixty has extensive experience is formulating marketing strategies and helping companies to not only understand more about existing and potential customers but also blueprinting effective and successful tactical plans that communicate the right messages to the right audiences at the right time. 

If you are looking for a fresh perspective on your marketing plan then get in contact with 3Sixty and we can set up an informal meeting to see how we can add real value and deliver results for your company. 


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