Developing a Company Profile

An important tool that requires the attention of every Marketing or Marcom manager is a company profile. There are many people such as market analysts, potential investors, customers, partners and channels that need to understand in a matter of minutes your company’s core competencies, key personnel, products and services and unique company advantages.

If your company has implemented a comprehensive branding process all relevant information should be available in order to effectively develop your company profile. This information should include your brand value proposition, unique selling points, brand architecture, brand tone and personality and company story. All this will enable you to convey important facts but in a way that defines the very being of the company or brand.

Developing a company profile is not a 2 hour process; it requires a lot of time, thought and energy to get it just right. What you need to keep in mind is if you had 3 minutes to sell your company to a key decision maker what are the most important points you would want to touch upon and what tone would you use to captivate your audience? A great company profile will provide great return on investment.

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