3Sixty was hired by Lumenis to manage the entire corporate rebranding process.

Project Details:

• Devising the mission statement
• Creation of  the new brand concept
• Managing the brand design process & implementation
• Defining which tools fall under the branding process umbrella
• Managing Internal expectations
• Managing the creation & implementation of the brand guideline book content
• Defining the strategic business units umbrella concepts

The Work



Click on the image or this link to open as a PDF.

Client Testimonial:

"Lumenis Ltd. is a leading global company in the medical devices market. We commissioned 3Sixty to handle the evolution of the brand identity for the company, an extremely important project for the company's future. 3Sixty devised exactly what we needed to get our message across at one glance, and reflect who we are - as a business and as a leader in our field. The openness and collaborative interaction we experienced with 3Sixty was certainly evident in the finished product. 3Sixty brings results - they are professional, creative and very experienced in marketing. I find Amanda & Spencer to be energetic, competent and results oriented - and it is a pleasure to deal with people of such a high caliber professionally - and also such great team players.

I consider 3Sixty to be a crucial part of our team, and it is a pleasure to do business with them. Hopefully, 3Sixty will be available to handle our marketing needs for many years to come."

Michelle Maydan
Director of Corporate Communications
Lumenis Ltd.


Read about 3Sixty's Branding Services